How to set your organisation in motion for eheath

How to set your organisation in motion for eHealth?

Online processing, digital clinics, self-tests on the Internet. e-Health offers a variety of applications. And it is widely communicated. You can easily fill your week with visits to conferences, experts in social media monitoring and revising reports. In addition leading e-health applications that have proven themselves provide inspiration and set examples. This ends the phase of pilots and pioneering. It all is now about enterprise-wide deployment. But how can you successfully use e-health for your organization? What do you need?

Many questions, little answers

In my daily work as a consultant in e-health at Redmax I notice that many organizations seem to have a hard time to get online communication and treatment in practice in shape. And work effectively with it. Working with e-health has a huge impact on the organization and leads to all sorts of questions: what will it bring us? How do we keep the investment needed manageable? What is the relationship with IT? What partnerships are needed? How do you ensure necessary cooperation? How does innovation relate to management? All these questions often lead to a lack of oversight and an accompanying sense of insecurity. Result of this all is that, despite all ambitons, the e-health projects go on the blink.

Series of articles on lessons learned

In a number of articles in the coming months I would like to share my ideas and experiences on e-health in practice, with a particular focus on organization-wide implementation. I rely my opinion to my (healthcare) organization and the Internet experience of recent years and current situations in my working practice as a consultant. Let's hope I will thereby provide anyone with practical tips and advices who successfully likes to implement e-health within its organization.

With this series I have no ambition to be complete. Nor pretend I to have THE solution in my hands. But I do hope that these articles invite you to share your ideas and experiences. 

In this first article I start with some experiences and practical tips to enthuse you for e-health.  A sound basis is essential for an organization-wide implementation of e-health. Next I would like to go into the series on developing an organization-wide vision and strategy, I would like to show you a number of best practices and the discussion will finally focus on innovation versus management. If you do you have ideas about (additional) issues, please let me know.

Definitions and terminology

For reasons of convenience, I limit myself to the terms e-health and Health 2.0. By this I mean in a broad sense on all the online applications for healthcare. Think of online communication, service, counseling, treatment, self-care etc. Thus I hope that everyone who reads this article and who works on e-health, Health 2.0, Health 2.0, 2.0 Prevention, Support 2.0, or other forms of online assistance will recognize and is willing to share knowledge and experiences.

Start the reconnaissance, go ahead and share your experiences.

In many institutions as a consultant where I work, it always strikes me that there is only a limited number of people informed about developments in e-health and Health 2.0. That vanguard is convinced of the usefulness and necessity of this and wants to progress. Simultaneously one of them is stuck on ignorance and incomprehension by colleagues and management. Or the feeling of being not in a position to go on the agenda to put the organization.

Below you'll find a number of topics much discussed in tips in a different way to deal with ignorance and resistance. As a starting point I use one of my personal mottos, once aptly stated by Gandhi: "Do be the change you want to see in the world."

Ensure new development is one which many people in care are hardly aware. Workshops and presentations, I even appealing, inspiring and now classic examples such,,, digital and clinics of UMC Radboud with only a small group are known. This makes clear that only a relatively small group of leaders has in recent years the world has explored Care 2.0. And a large group trip has not yet made. Sometimes, the precursors and 'believers' the impression that there is already a large group is underway. That is a feeling of deprivation and anxiety give. And frustration to the organization.

The report of the Health on RVVZ 2.0 shows that health care is only at the beginning of the development of online applications to integrate into the care and service. It is therefore not surprising when 2.0 make no topic of discussion in your organization. Indeed, precisely because it is often still in its infancy, you can also see an opportunity to put this item on the map.


  • Check your assumptions. Continue the conversation with your manager and colleagues to a picture of their knowledge and involvement in the subject.
  • Look on the internet about what your organization can be found online and what colleagues are active. Do not forget to look at social media like Facebook, LinkedIn and Twitter.
  • On the Internet looking for examples of how patients, clients or residents of your organization use the Internet.
  • Ask your organization's policies and see if anything contained herein is about 2.0 Make or related topics.
  • "Google" the names of managers and influential people in your organization to a picture and where their concerns overlap with its e-health.

2. "It's not for me to make 2.0 on the map, that's part of my boss to do"

Well ... And if the boss does not know too well how? Nothing happens. In every organization there are 378 daily issues that require attention. It is therefore to your attention that creates an issue that is currently not urgent. From any mode you can add words with actions. Or at least take the initiative to an item on the map. In this case, information about contributions to make 2.0 your colleagues and your supervisor. Challenge is to get them so interested in the subject, they make 2.0 to explore. Inform, inspire and communicate is essential.


  • Scheduling the current topic "discussion tables" as a team days and days policy.
  • Visit with your supervisor on a conference Care 2.0.
  • Write an article for the staff magazine.
  • Start a blog item or care about 2.0 on the intranet.
  • Organize a presentation to your colleagues about online trends and Care 2.0. Take care of it yourself, ask an "outside consultant" or need a 'precursor' of your business out.
  • Work out a number of examples which make clear what clients on the Internet that he or she searches for information related to your organization. Keep it as practical as possible. For example: 'dementia home care, "" psychologist Rotterdam', 'STD test Helmond.
  • Find a 'sponsor' at level decision makers, involve him or her in your exploring.

3. "Social workers and doctors found that the Internet can not replace personal contact. There is much resistance to make 2.0.

Resistance is a natural given in change processes. It belongs there and has a function. Without friction, no gloss. My experience is that a large part of the resistance to Make 2.0 can be easily torn down by the call to engage with stakeholders about their own role as an online consumer (buying books at, Internet banking, weather report on location through Buienradar, selling over marketplace) and the impact of the Internet in their daily lives. It strikes me that many people in more recent years that has gone unnoticed. Awareness of the Internet brings convenience and fun in their own lives, creating ample room for discussion about online health care.


  • Involve health care professionals in the exploration.
  • Look up a "mr / mrs E-health can be found: an authoritative physician or other practitioner with an interest in Healthcare 2.0.
  • Organize a presentation or workshop for health professionals, preferably in collaboration with someone from their own network. Provide interesting examples from their own field.
  • Give people time to become aware of the impact of the Internet and its significance for health care: do not convince.

4. "We as an organization is 1.0"

That is possible. And that goes for most organizations. So nothing wrong. It strikes me that many people have the perception that their organization behind when it comes to new developments, and that if one of the few. Social awareness and a real look is important. If you look closely at your organization, shows that there are often numerous examples of contemporary e-health applications and online communication. Within a project, a partnership, a practitioner who communicate online with patients or a patient who has a blog or Twitter to communicate about your organization (positive or negative). Or a forum that is closed because the discussion got out of hand. Are all relevant, because all experiences in your organization can directly contribute to the discussion on this topic. 2.0 to 0.0 does not start, it's a step in a process.


  • Realize that little e-health care organizations are widely deploy within their organization. Most organizations are at the beginning or have yet to begin. Positive Look at your organization and look for opportunities in your organization to explore the topic.
  • Find interesting examples of e-health care and 2.0 in your organization. Quiz your colleagues, google groups, themes, and the name of your organization, check out social media like LinkedIn, MySpace and Twitter.
  • Take a look at the neighbors. Find some cases 2.0 Ensure that appealing to your organization.
  • Practice what you preach. 2.0'm going to communicate, from yourself or with your (communications) team.

5. "We will change our (department) policy making. Then we orient ourselves on e-health

I hear this more often lately. Apparently it is - all developments that come to care - time for strategic planning and related policies. The support of e-health strategy routes I learn that the contribution of online trends and examples from the world of e-health is always open eyes to the world of today and tomorrow. The impact of internet on our daily lives for many people went nearly silent. If people become aware of this than this results in a different perspective on a number of strategic principles and priorities.


  • Set up and explore knowledge of online trends not. Make it an integral part of strategy and policy development.
  • Invest in this phase in the use of external expertise. An expert can put you on the right path and direction for planning.
  • Get current information in by active on social networks like Twitter.
  • Use '2 .0 'principles in the preparation of your policy. Share information, get into a dialogue with your stakeholders, start a blog. In short communicate! Search and look at other than the familiar stack of final presentation paper.


An organization is nothing more and nothing less than a collection of people, individuals, of which you are one yourself. Words without deeds are implausible. Look in the options you have, how others can make informed and inspired about 2.0.

In short, go ahead and make the difference for yourself

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Experience:How to set your organisation in motion for eheath
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